You can read the books, and listen to all the podcasts about Category Design, but nothing beats learning from the experience of someone currently in the trenches of designing a new category.

That's why we wanted to pull the curtain back on what it feels like to be actively designing a category as a startup founder/CEO with Hannah Grady Williams, Founder of d'Skills.

After a TEDx Talk and best-selling book led to a thriving consulting business, Hannah decided to design a new category of education for Gen Z...

So she founded a company called d’Skills and even recruited Christopher Lochhead to her board.

Join the co-founders and ambassadors of the Category Thinkers Community, John Rougeux and Pablo Gonzalez, to pick Hannah's brain about:

• Why she decided to play bigger and design a category
• How she spends her time as a founder in the middle of a category design
• What she did to monetize her idea before the category is ready to emerge
• How often she iterates on her category language and strategy

This was recorded as part of a Category Thinkers Community AMA so you'll hear questions from our community being incorporated into the conversation.

If you want to be part of our next online event, join our community at CategoryThinkers.com!

Sponsors for this episode are:

Category Design Advisors
BeTheStage.live