We often explore the importance of search engine optimization and your online store. But when it comes down to it, your products are the key points here. You can use SEO to funnel potential customers to your site, but you also need to make sure the products themselves are optimized.

So we decided to take a different approach and look at the SEO of a product from development to nurturing it for the long-run. To help us through this journey, I invited my good friend and SEO expert and consultant, Rebecca Gill, back to the show. Take a listen as we go through the process and understand more about how search engine optimization takes it turns and twists through your product’s life.

You will find a full transcript at the end of this post.

We chatted about:

* What you should keep in mind during the development phase of your product when it comes to SEO.

* How to start the process of ranking your product during the pre-release.

* The tips you need to know when you are ready to send your product out into the wilds of search.

* Where SEO plays into your product’s marketing plan.

* How video plays a critical piece in your product’s SEO.

* What you can do to keep your product’s SEO ranking for the long-run.

And most importantly, hear what Rebecca sees as the two biggest mistakes online stores are making with their search engine optimization.

You can also listen to:

Rebecca’s earlier podcast: Best Practices for Search Engine Optimization and Your Online Store with Rebecca Gill

Joost from Yoast talking about his plugin: How to Effectively Use Yoast SEO Plugin with Your WordPress Online Store

Thanks to Our Podcast Sponsor: AffiliateWP

Transcript

You can also download a pdf of the full transcript here: BobWP eCommerce Show Episode 102 September 13 2017

Bob Dunn: Hey, Rebecca, welcome back to the show.

Rebecca Gill: Thank you Bob, I’m very happy to be here.

Bob: Now for those who don’t know, you were on episode 12 and now you are on episode 102, wow how time flies.

Rebecca: It does, you’ve been a busy man.

Bob: Yes, it’s like wow, that’s 90 shows and I know in fact your first one was very popular and I want to have you reintroduce yourself to the listeners as far as what you are up to these days and kind of what your gig is.

Meet Rebecca Gill, SEO consultant

Rebecca: Okay, well like Bob said, my name is Rebecca Gill. I run a design and SEO agency based out of Southern Michigan. We do custom website design and SEO consulting products for a variety of clients. I also produce and sell online SEO courses at DIYSEOCourses.com, and I recently launched an SEO podcast called SEObits.fm.

Bob: Very cool, so you’re just about as crazily busy as I am, it seems.

Rebecca: Yes, you know and I’ll throw in some other things, like I do summits and monthly webinars for iThemes and some onsite boot camps as well. We just have to keep ourselves busy.

Bob: Yes, no kidding, we’re both very good at that. Well,