We often explore the importance of search engine optimization and your online store. But when it comes down to it, your products are the key points here. You can use SEO to funnel potential customers to your site, but you also need to make sure the products themselves are optimized.

So we decided to take a different approach and look at the SEO of a product from development to nurturing it for the long-run. To help us through this journey, I invited my good friend and SEO expert and consultant, Rebecca Gill, back to the show. Take a listen as we go through the process and understand more about how search engine optimization takes it turns and twists through your product’s life.

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