John Lamerton was a civil servant who decided to launch an internet marketing company. He had no experience in running a company or marketing, but he was determined to make it work. He started by reading a book called "Internet Marketing for Dummies" and then slowly started to figure things out. He made a lot of mistakes, but eventually, he had a breakthrough when he made his first sale. He then quit his job and started to focus on building his business. He has now been running his business for 21 years and has helped many other people do the same.

In this episode, you will learn the following:

1. What it was like to be an early adopter of internet marketing, when few people knew what it was and it was a new frontier

2. The difference between a lifestyle business and a traditional business model

3. How to achieve work-life balance when running a business

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