In this episode, Alex Cardon shares his inspiring journey from founding multiple companies to building Limitless, a health-tech platform making preventive blood testing accessible across Europe. Discover his insights on entrepreneurship, health, family, and the Belgian startup ecosystem.

Key Topics

• Alex's motivation behind creating Limitless to democratize preventive health
• The concept and functionality of Limitless blood testing service
• How Alex's personal health experience inspired his entrepreneurial ventures
• Differences between attempts and successful companies in Alex’s journey
• The importance of planning, scenario analysis, and legal agreements when working with friends
• Strategies for balancing entrepreneurship, family life, and personal well-being
• The Belgian startup landscape and how regulations impact entrepreneurship
• Future ambitions for Limitless and regional expansion plans
• Lessons from Alex's diverse business ventures in loyalty programs, pet food, and health tech
• Books and routines that inspire Alex’s focus and resilience

Notable Quotes

• "Act today, not in the future, to be better tomorrow."
• "Longevity implies waiting, prevention is acting now."
• "A quitter never wins and a winner never quits."