When Women's Collective Box founder Rashelle Whiteharris became a mother to her first child Charlie, she decided that it was time to become her own boss. She saw first-hand how women, their ideas, and their products flourished within communities that valued their voices and empowered them to succeed. This experience inspired her to find new ways to harness the limitless power of women supporting each other's dreams. ⁣

The Women's Collective Box delivers a collection of items from exclusively women-run companies that represent the thoughtfulness, resolve, and artistry that set women apart. Each box brings the treasure hunt of conscious shopping to your front door, telling the story of the incredible women behind every product. 

In this episode, Rashelle and Shauna discuss how to turn your connections on Instagram into conversions for your business by finding people who want to engage with the community you’re starting. This is also what helped her subscription boxes become so successful in such a short amount of time. She focused on building a community and creating genuine relationships which then turned into loyal customers who want to support her and the community she created. Rashelle also talks about the importance of knowing your numbers to help your startup grow at the steady pace it needs to. 

Tune in to learn how Rashelle was able to scale Women’s Collective Box into the extremely successful startup it is today in just over a year, and learn how she did it without paying a cent in paid advertisements. 

Connect with your host on Instagram @shauna.armitage and visit www.startuprenegades.com/become-a-renegade to join the free Renegades Community.