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The LinkedIn-Podcast Power Move: How to Turn DMs into Dollars with Karen Yankovich
What if you treated your LinkedIn profile like your podcast’s VIP backstage pass? In this episode of Communication Queens, we’re marrying the power of podcasting with the profitability of LinkedIn—and the results are straight 🔥.
I sat down with Karen Yankovich, CEO of Uplevel Media and unapologetic LinkedIn powerhouse, to talk about why this often-overlooked platform isn’t just for “boring business bros”—it’s where relationships and referrals are born. Karen shares the untapped magic of aligning your podcast visibility strategy with your LinkedIn presence, why you’re leaving literal thousands on the table, and how to ditch the pitch-and-pray approach for a strategy that actually converts.
You’ll learn:
This isn’t a tech tutorial—it’s a mindset shift. If your visibility game has stalled, this convo is your wake-up call. Let’s root your story into relationships that pay—with LinkedIn as your money tree.
👑 Ready to turn your voice into your most profitable asset? Press play, Queen.
Enjoy, sovereigns!
Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.
Quotes:
"Stop pitching. Start talking. The DMs are where the dollars live." ~ Kimberly Spencer
"Visibility without strategy is just noise." ~ Kimberly Spencer
"Authenticity isn’t just a buzzword—it’s your best strategy." ~ Kimberly Spencer
Moments of Note:
[00:00:00] Welcome to the Visibility Matrix
📌 “Referrals happen on LinkedIn” — The untapped platform that powers podcast guesting and lead generation.
[00:01:42] Meet Your Hosts & Why This Conversation Matters
📌 Kimberly Spencer introduces the mission of Communication Queens and tees up the game-changing convo with Karen Yankovich.
[00:02:20] Why LinkedIn is Podcasting’s Secret Weapon
📌 Discover why the LinkedIn audience perfectly overlaps with podcast listeners—and how this platform can 10x your visibility.
[00:04:24] Your Profile is Not a Résumé—It’s a Personal Brand Billboard
📌 Karen explains how to transform your LinkedIn profile into a client-magnet that positions the YOU you’re becoming.
[00:06:22] Where You’re Leaving Money on the Table (and Don’t Even Know It)
📌 The mistake most entrepreneurs make: Great profiles that no one sees. Here's how to actually build trust and visibility.
[00:08:23] The Real ROI of Podcast Guesting + LinkedIn DMs
📌 Why visibility without connection is worthless—and how to use LinkedIn DMs to build genuine, profitable relationships.
[00:10:48] How to Reach Out to Podcast Hosts the Right Way
📌 Scripted outreach, VA support, and the human touch that turns cold contacts into hot collabs.
[00:13:24] LinkedIn as a Relationship Amplifier (Not a Pitchfest)
📌 Karen and Kimberly talk about the spider web effect: Using LinkedIn strategically to boost podcast visibility and referral momentum.
[00:17:49] How to Promote Podcast Appearances Like a Pro
📌 Karen’s behind-the-scenes process for repurposing guest interviews with reels, shoutouts, backlinks, and LinkedIn love.
[00:22:51] How to Ask for Collaborations in 15 Minutes or Less
📌 Skip the small talk—start powerful conversations in the DMs that lead to collabs, invites, and aligned offers.
[00:27:48] The ROI of Hosting a Podcast for Your Business
📌 How Karen uses her podcast to build authority, community, and convert listeners into high-ticket clients (with no ads!).
[00:30:59] Why Emotional Impact > Downloads
📌 Kimberly shares how one listener cried on a sales call—proof that podcasting builds connection before you ever get on Zoom.
[00:32:44] Final Mic Drop: Quality Visibility > Vanity Metrics
📌 Karen breaks down why she doesn’t chase downloads or views—she tracks how many calls hit her calendar from her content.
[00:35:31] $30K from 10 Downloads: The Power of Niche Podcasting
📌 A tiny podcast. A laser-focused message. A high-ticket client. You don’t need big numbers—you need the right ears.
[00:36:15] When Your Voice Filters Your Clients For You
📌 The best part of podcasting? It repels the wrong people while magnetizing the right ones—automatically.
Transcript:
For a full episode transcript, it can be found here. [LINK TO BLOG PAGE]
Sharables:
For sharable images, quotes, and other social media posts to add some royal sparkle to your socials (with proper tagging and credit, of course), they can be found here.
🎆 GET YOUR $100K PROFIT FROM PODCASTING PLAN: Ready to transform your self-limiting stories, stand out fearlessly in your industry and build your empire on a foundation of both purpose + profit? Let's get you making the impact + income you deserve. Register for a 1:1 consult call here: https://crownyourself.com/private-coaching
____________
🌎 OUR FIRST 15 INITIATIVE 🌍
We at Communication Queens LLC are committed to sharing the stories of visionary leaders, to create a ripple of impact, transforming more stories with your story. And the greatest story to transform is from slavery to freedom. That’s why we are committed to donating 15% of all our company profits to Operation Underground Railroad to rescue 15 children each year from the horrors of human trafficking.
🙏🏼 Your purchase of any of our services or courses is helping us directly transform the future for 15 children.
____________
💕 Say “hi” on social:
Facebook: https://www.facebook.com/kimberlyspencer.crownyourself/
Twitter: https://twitter.com/realkimspencer
Instagram: https://instagram.com/kimberly.spencer
Linked In: https://linkedin.com/in/kimberlyspencer-crownyourself
Communication QueensFacebook: https://www.facebook.com/communicationqueens
Communication Queens Facebook Group: https://www.facebook.com/groups/communicationqueens
Crown Yourself Instagram: https://www.instagram.com/communicationqueensagency
Communication QueensTikTok: https://www.tiktok.com/@communicationqueens
Communication Queens Pinterest: https://www.pinterest.com/communicationqueens/
Communication Queens Youtube: https://www.youtube.com/@communicationqueens
🎙Subscriibe + Listen to the Communication Queens Podcast here:
Apple Podcasts:
Spotify:
Google Podcasts:
Amazon Music:
Youtube: https://www.youtube.com/@communicationqueens
AFFILIATE DISCLAIMER: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thanks for your support!
🥰 Loved learning about LinkedIn podcast strategy? Listen to this podcast again: https://www.communicationqueens.com/podcasts/communication-queen-entrepreneurship-marketing-storytelling-public-speaking-and-podcasting/episodes/2149027568
View all episodes
By Kimberly Spencer | Master NLP Performance Coach for Entrepreneurs, CEO of Communication Queens, TEDx Speaker, Author, and Entrepreneur for 17+ yearsWhat if you treated your LinkedIn profile like your podcast’s VIP backstage pass? In this episode of Communication Queens, we’re marrying the power of podcasting with the profitability of LinkedIn—and the results are straight 🔥.
I sat down with Karen Yankovich, CEO of Uplevel Media and unapologetic LinkedIn powerhouse, to talk about why this often-overlooked platform isn’t just for “boring business bros”—it’s where relationships and referrals are born. Karen shares the untapped magic of aligning your podcast visibility strategy with your LinkedIn presence, why you’re leaving literal thousands on the table, and how to ditch the pitch-and-pray approach for a strategy that actually converts.
You’ll learn:
This isn’t a tech tutorial—it’s a mindset shift. If your visibility game has stalled, this convo is your wake-up call. Let’s root your story into relationships that pay—with LinkedIn as your money tree.
👑 Ready to turn your voice into your most profitable asset? Press play, Queen.
Enjoy, sovereigns!
Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.
Quotes:
"Stop pitching. Start talking. The DMs are where the dollars live." ~ Kimberly Spencer
"Visibility without strategy is just noise." ~ Kimberly Spencer
"Authenticity isn’t just a buzzword—it’s your best strategy." ~ Kimberly Spencer
Moments of Note:
[00:00:00] Welcome to the Visibility Matrix
📌 “Referrals happen on LinkedIn” — The untapped platform that powers podcast guesting and lead generation.
[00:01:42] Meet Your Hosts & Why This Conversation Matters
📌 Kimberly Spencer introduces the mission of Communication Queens and tees up the game-changing convo with Karen Yankovich.
[00:02:20] Why LinkedIn is Podcasting’s Secret Weapon
📌 Discover why the LinkedIn audience perfectly overlaps with podcast listeners—and how this platform can 10x your visibility.
[00:04:24] Your Profile is Not a Résumé—It’s a Personal Brand Billboard
📌 Karen explains how to transform your LinkedIn profile into a client-magnet that positions the YOU you’re becoming.
[00:06:22] Where You’re Leaving Money on the Table (and Don’t Even Know It)
📌 The mistake most entrepreneurs make: Great profiles that no one sees. Here's how to actually build trust and visibility.
[00:08:23] The Real ROI of Podcast Guesting + LinkedIn DMs
📌 Why visibility without connection is worthless—and how to use LinkedIn DMs to build genuine, profitable relationships.
[00:10:48] How to Reach Out to Podcast Hosts the Right Way
📌 Scripted outreach, VA support, and the human touch that turns cold contacts into hot collabs.
[00:13:24] LinkedIn as a Relationship Amplifier (Not a Pitchfest)
📌 Karen and Kimberly talk about the spider web effect: Using LinkedIn strategically to boost podcast visibility and referral momentum.
[00:17:49] How to Promote Podcast Appearances Like a Pro
📌 Karen’s behind-the-scenes process for repurposing guest interviews with reels, shoutouts, backlinks, and LinkedIn love.
[00:22:51] How to Ask for Collaborations in 15 Minutes or Less
📌 Skip the small talk—start powerful conversations in the DMs that lead to collabs, invites, and aligned offers.
[00:27:48] The ROI of Hosting a Podcast for Your Business
📌 How Karen uses her podcast to build authority, community, and convert listeners into high-ticket clients (with no ads!).
[00:30:59] Why Emotional Impact > Downloads
📌 Kimberly shares how one listener cried on a sales call—proof that podcasting builds connection before you ever get on Zoom.
[00:32:44] Final Mic Drop: Quality Visibility > Vanity Metrics
📌 Karen breaks down why she doesn’t chase downloads or views—she tracks how many calls hit her calendar from her content.
[00:35:31] $30K from 10 Downloads: The Power of Niche Podcasting
📌 A tiny podcast. A laser-focused message. A high-ticket client. You don’t need big numbers—you need the right ears.
[00:36:15] When Your Voice Filters Your Clients For You
📌 The best part of podcasting? It repels the wrong people while magnetizing the right ones—automatically.
Transcript:
For a full episode transcript, it can be found here. [LINK TO BLOG PAGE]
Sharables:
For sharable images, quotes, and other social media posts to add some royal sparkle to your socials (with proper tagging and credit, of course), they can be found here.
🎆 GET YOUR $100K PROFIT FROM PODCASTING PLAN: Ready to transform your self-limiting stories, stand out fearlessly in your industry and build your empire on a foundation of both purpose + profit? Let's get you making the impact + income you deserve. Register for a 1:1 consult call here: https://crownyourself.com/private-coaching
____________
🌎 OUR FIRST 15 INITIATIVE 🌍
We at Communication Queens LLC are committed to sharing the stories of visionary leaders, to create a ripple of impact, transforming more stories with your story. And the greatest story to transform is from slavery to freedom. That’s why we are committed to donating 15% of all our company profits to Operation Underground Railroad to rescue 15 children each year from the horrors of human trafficking.
🙏🏼 Your purchase of any of our services or courses is helping us directly transform the future for 15 children.
____________
💕 Say “hi” on social:
Facebook: https://www.facebook.com/kimberlyspencer.crownyourself/
Twitter: https://twitter.com/realkimspencer
Instagram: https://instagram.com/kimberly.spencer
Linked In: https://linkedin.com/in/kimberlyspencer-crownyourself
Communication QueensFacebook: https://www.facebook.com/communicationqueens
Communication Queens Facebook Group: https://www.facebook.com/groups/communicationqueens
Crown Yourself Instagram: https://www.instagram.com/communicationqueensagency
Communication QueensTikTok: https://www.tiktok.com/@communicationqueens
Communication Queens Pinterest: https://www.pinterest.com/communicationqueens/
Communication Queens Youtube: https://www.youtube.com/@communicationqueens
🎙Subscriibe + Listen to the Communication Queens Podcast here:
Apple Podcasts:
Spotify:
Google Podcasts:
Amazon Music:
Youtube: https://www.youtube.com/@communicationqueens
AFFILIATE DISCLAIMER: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thanks for your support!
🥰 Loved learning about LinkedIn podcast strategy? Listen to this podcast again: https://www.communicationqueens.com/podcasts/communication-queen-entrepreneurship-marketing-storytelling-public-speaking-and-podcasting/episodes/2149027568