In today's episode, I chat with Hayley Brodeur, Sales Director at Alysio, about building a revenue intelligence platform that connects your entire go-to-market tech stack and lets sales leaders, RevOps teams, and the full GTM org pull insights from first marketing touch to closed-won in seconds—essentially a ChatGPT that actually talks to your tools. 

We explore her outbound approach of doing almost everything manually to sound human in an increasingly automated world, and why LinkedIn voice notes have become her favorite outbound play—async like a cold call, verified like a database, and intriguing by nature since there's no text above or below, just a bar someone has to press play on. Hayley breaks down why she researches every prospect before sending—sometimes going as far as looking up landmarks near where they live just to show she did the work—and the bizarre moment she had to prove she was human after responding too quickly to a LinkedIn message. Her prediction: the CRM becomes a data lake, Salesforce turns into pure storage, and the real action moves to AI layers that pull meaningful insights in real time rather than dashboards that tell you what happened last quarter. Hayley shares her path from double-majoring in early childhood education and sociology, teaching first and third grade in the Bay Area during COVID, landing her first BDR role via referral after no one believed a teacher could sell, booking 30-plus meetings a month and getting promoted in seven months, getting prompt engineer certified, selling small language models to Fortune 500 brands, and eventually finding Alysio because she'd personally felt every pain point they were solving. Her advice: be patient, be consultative, bridge the gap between what leadership thinks the problem is and what the front line is actually experiencing—and don't be afraid to tell everyone exactly what you need to succeed. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:21) What Alysio Does: Revenue Intelligence That Talks to Your Entire Tech Stack 
(01:57) Favorite Outbound Play: LinkedIn Voice Notes as Async Cold Calls 
(03:36) Doing Everything Manually to Sound Human in an Automated World 
(06:09) The Moment Hayley Had to Prove She Was Human After Replying Too Fast 
(07:48) Journey: Teaching First Grade in the Bay Area to First BDR Hire 
(09:24) 30-Plus Meetings a Month, Promoted in Seven Months 
(10:00) Advising Pre-Seed to Series D Companies on GTM Motion 
(10:47) Getting Prompt Engineer Certified and Selling Small Language Models 
(13:07) Future Prediction: CRM Becomes the Data Lake, AI Replaces the Dashboard 
(15:53) Advice: Be Patient, Be Consultative, Bridge Bottom to Top

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