02.10.2018 - By Cory Miller and Kyle Adams
Do you remember the last time you had an experience with a brand that made you absolutely delighted? What was the circumstance? How did it make you feel?
We so often look at business with only the transactional side of things in mind, when most customers remember primarily the feeling of the transaction. When you add delight into the mixture, you improve the chances of that feeling being a positive one.
Sweating the details can look different for different situations, but in every case it is an important factor of building a positive brand image.
On today’s episode, we’ll talk about how much time you should spend on the details and offer some suggestions to make your customers’ experience delightful.