Ice baths have expanded into wider markets in recent years with the emergence of Wim Hof & others preaching their benefits for the masses

 

Today’s guest is an Army Combat Veteran with a background in game theory & analytics for optimization; making him potentially the last person you’d think to be a leader in the world of ice baths and cold immersion

 

Listen in as he shares how their company is revolutionizing the industry and making ice baths more accessible for all