Expert French linguist Jean-François discusses the challenges of translating French into English and what we should know when localizing for the French-speaking audience.

Holly Seale (University of New South Wales) joins us to discuss the COVID-19 vaccination glossary and its localization process across the globe.

Adrian Cohn passes the torch over to his Smartling colleague, JooRi Choi. She will be hosting the brand-new season of the Loc Show, which is coming soon.

Today’s podcast is a recording of “How Investors Think About Global Growth” from Global Ready Conference. The panel features Caroline Xie and David Pakman, who are both venture capitalists and investors in Smartling from Iconic Capital and Venrock respectively.

Gavin Grimes moderates a panel featuring Nancy Ferreira da Rocha and Emil Atanassov at Global Ready Conference 2021.

Joseph Kovalov (Wix) joins us to talk about machine translation, transcreation, and tech-enabled workflows.

Bumble aims to create healthy and equitable relationships across the globe. With mobile apps and desktop interfaces, Alex and his team have to maintain quality translations while keeping up with update release cycles.

Martiño Prada Díaz is the Localization Manager at Spotify, a music streaming platform that allows instant access to thousands of artists and millions of songs and podcasts across the globe.

Julio Leal joins this episode of The Loc Show to discuss the future of localization and translation, and what he thinks are the key components to a successful localization launch from scratch.

Tom Raczka is the Localization Manager from InterContinental Hotels Group, one of the largest hotel brands in the world. He joins The Loc Show to discuss how the perception of localization at IHG has changed over the years, the impact COVID-19 had on their processes, and how the brand successfully introduced machine translation.