In this the second of our sessions from the Bicycle Association's Annual Members' Meeting, we hear from Simon Irons and Kirsty Ratti as they talk about the Local Bicycle Economy with some of our partners in the first trial area; London.

With £2 billion now committed nationally to supporting cycling and walking in the Government's Gear Change policy, the BA is focused on supporting the delivery of cycling investment at a local level by putting a value on the economic contribution the industry makes and how many "green" jobs are created.

The BA is now bringing together data, cycle industry and advocacy partners and policymakers to increase cycling investment on the ground in what we call "The local bicycle economy".

Listen in as Simon and Kirsty talk with Dr Ashok Sihha from the London Cycling Campaign, Nick Brown of HaveBike and Mark Murphey of Fudge & Sons to explore what we mean by 'local bicycle economy' and what it will mean for you as a cycle business.

Find out more about the Bicycle Association here:

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