Hi, I’m Kelly Johnson, founder of the 4X formula and the big question is this: How are real estate agents like us able to create a constant stream of commissions and a constant stream of leads while enjoying life without wasting big budgets on branding, without working crazy hours, without worrying where the next deal’s coming from in today’s real estate market. This podcast is here to reveal the answers.

Hi, this is Kelly Johnson, the creator of the 4X formula and I’m in a hotel lobby right now somewhere in North America. And I just started thinking about something and I was doing some reading and I thought: “You know what? This is a perfect podcast material.” There’s an epidemic going on right now in our world, in our society. And I truly believe there is. And I think what it is, it’s a lot of us feel like there’s things happening to us or we’re not able to do things or achieve certain greatness because there’s certain things that are out of our control, happening to us. So we have this sense of non control. I don’t know if I said that right, but that sense, right?

It’s an epidemic. It’s going on right now because it’s just so much labeling going on right now. Labeling! “Oh, that kid has H HDS D and A D H D and this person has this label and these digits behind your name because they act a certain way.” You know what? We’re all individuals and you know what? We all have a chance. We just got to take it! But take back the control. Tons of labeling. There’s a pharmaceutical companies, right? What syndrome do you have? If they label it some sort of syndrome, then they can prescribe some sort of medication that they can sell to you and mark up thousand times. Do you have dry eye syndrome? I mean, whatever, it gets some eye drops, a blink your eyes a little bit, you know, but this is what’s going on in our society.

Even in my own family, you know, my wife growing up, really struggled with math. Math was a real tough thing with her. And she has a slight bit of dyslexia and that happens through our lives all the time sheet miss transposes numbers or letters and stuff like that once in a while. Not a big deal. She overcomes it and it’s fine, but math was not her strong point. And so when my kids, in school struggled with math and don’t get me going on how they teach math these days, but whatever, anyway, but they struggled a little bit. So she’s like, “Oh, they’re just not good at math. Oh, you’re just not good at math.” And that’s a label. It’s scary to label our kids that way. And so I said, “No, we can’t do that.” We can’t label our kids. We can’t get them accepting some sort of identity that makes them feel like they’re just not good at math. They need to figure out how to overcome and take back control and just figure out their way of learning something and then apply it. Math is just made up of rules. I get it. Some people take to math a little bit easier than other people. I get that.

My brother, highly, highly, highly, highly intelligent dude. This guy was way smarter than me scholastically and his kids are like that. And his wife that he attracted as is very much like that. They’re very intelligent people and I just wasn’t, I had to work really, really hard to get my B’s and A’s, but I worked hard, but I took control back. My control that I took back was working hard, figuring stuff out. Yeah, it was a little harder for me. That’s okay. That happens.

Anyway, we got to watch the labeling. We got to watch the labeling. I’m going to read from a book that I was reading this morning actually. And what I did is I actually liked this part of the book so much. I thought this would help people so much that I actually typed it out word f