Episode 13:

Why is your product on the shelf? Not the marketing answer: the structural one.

In this episode, Jan Wapelhorst decodes the logic behind assortment decisions: the four roles every product plays, how the annual Sortimentsbereinigung works, and why timing your approach to the retailer's planning cycle is the most underrated competitive advantage in German retail.

Topics covered: assortment logic, Sortimentsbereinigung, product roles (traffic driver, margin contributor, range breadth, strategic), planning cycles, fair share.

Connect with Jan Wapelhorst on LinkedIn for weekly insights on German retail.

Website: wfr-advisory.com |

Email: [email protected]