The Logic is a publication covering business and technology news in Canada. Launched in 2018 with subscriptions at the core of its business model, it has since grown to a team of 23 people spread across six bureaus.

In this episode, The Logic's CEO and editor-in-chief David Skok discusses the power of subscription models for funding high-quality original journalism, how subscriptions can help fuel other revenue streams such as advertising and sponsorships, and how The Logic reaches new readers and converts them into loyal paying subscribers.