Out of Scope: Conversations From Beyond The Brief

The Long Game (Live at Colorado Ad Day)


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I’m sharing the recording of a talk I gave at Colorado Ad Day 2025, where the theme was The Marathon Mindset, and this talk leans all the way in. Because in this industry, success isn’t about one pitch, one promotion, or one campaign. It’s about consistency, discomfort, and showing up—even when it’s messy, even when you don’t feel ready.
Whether you work in creative, strategy, production, media, or account management, this one’s for anyone who’s ever felt like a fraud, questioned whether they’re “doing it right,” or wondered if they’re falling behind. I share lessons from Ironman training, past career pivots, and some deeply humbling moments along the way—including how to recognize disguised growth, why fear + annoyance usually means you’re about to level up, and how the smallest wins can carry you through the hardest miles.
I also talk about reframing challenges, working through doubt, and trusting that all the weird detours count. If you’re starting the year feeling overwhelmed, off-balance, or just a little lost, I hope this episode gives you the reset you didn’t know you needed.
Watch the episode that I reference in the talk: https://youtu.be/8tZcXLrJrho?si=biS9T71Jgbvah4O1
Want to reach out? Email me at [email protected]. If you’ve got a question you’d like answered in a future episode—or know someone who’d be a great fit for the show—I’d love to hear from you.
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Out of Scope: Conversations From Beyond The BriefBy Ryan Reynolds