Did you know that due to declining mortality and fertility rates, by the year 2050 more than 80 million Americans will be 65 or older. And while this massive increase in elderly may seem like a crisis for our nation Joseph F. Coughlin disagrees. He is the author of “The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market” and he’s here to talk about how to prepare for this future, the country needs to focus on what these people want rather than what we think they need.