Sign up to save your podcasts
Or
Share The Longform Content Advantage with Mawanda Maphumulo
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Longform Content Advantage with Mawanda Maphumulo
Shortform content might get attention, but longform builds relationships. And relationships are what grow businesses.
In this episode, Luke Holden, Founder of Kythe Creative, sits down with Mawanda Maphumulo, founder of Creative Replay and host of The Creator Concept, to unpack why longform content is the most powerful branding tool small businesses are ignoring and how to start using it today.
Whether you are a small business owner, entrepreneur, coach, or professional trying to stand out online, this conversation gives you a clear, practical roadmap for building authority, trust, and discoverability through longform content.
In this episode we touch on:
- Why longform content outperforms shortform
- How to start a podcast or longform format with zero budget
- Why your story is your strongest branding asset
- How to repurpose one longform piece into weeks of content
- Why authenticity matters more than production quality
- How small businesses can use content to become discoverable
- The mindset shifts needed to start creating consistently
If you are tired of chasing trends, battling algorithms, or overthinking what to post, this episode will give you clarity and direction.
About Mawanda:
Mawanda helps coaches, entrepreneurs, and professionals build strong personal brands through identity-driven content.
Contact Mawanda:
The Podcast is Produced by Kythe Creative
High-end video and podcast production that helps brands make meaningful content.
Get in Contact:
Website: kythecreative.co.za
Socials: YouTube and Instagram
In partnership with Tim.Africa
Podcast publishing and performance marketing studio. Together, we offer a full end-to-end podcast solution — from strategy to launch.
Learn more: tim.africa
---
Support Durban Small Business:
If you found value in this conversation, please like, share, and subscribe — it helps us reach more people building meaningful businesses in Durban and beyond.
Follow us on social media:
Instagram and Facebook
View all episodes
By Kythe CreativeShortform content might get attention, but longform builds relationships. And relationships are what grow businesses.
In this episode, Luke Holden, Founder of Kythe Creative, sits down with Mawanda Maphumulo, founder of Creative Replay and host of The Creator Concept, to unpack why longform content is the most powerful branding tool small businesses are ignoring and how to start using it today.
Whether you are a small business owner, entrepreneur, coach, or professional trying to stand out online, this conversation gives you a clear, practical roadmap for building authority, trust, and discoverability through longform content.
In this episode we touch on:
- Why longform content outperforms shortform
- How to start a podcast or longform format with zero budget
- Why your story is your strongest branding asset
- How to repurpose one longform piece into weeks of content
- Why authenticity matters more than production quality
- How small businesses can use content to become discoverable
- The mindset shifts needed to start creating consistently
If you are tired of chasing trends, battling algorithms, or overthinking what to post, this episode will give you clarity and direction.
About Mawanda:
Mawanda helps coaches, entrepreneurs, and professionals build strong personal brands through identity-driven content.
Contact Mawanda:
The Podcast is Produced by Kythe Creative
High-end video and podcast production that helps brands make meaningful content.
Get in Contact:
Website: kythecreative.co.za
Socials: YouTube and Instagram
In partnership with Tim.Africa
Podcast publishing and performance marketing studio. Together, we offer a full end-to-end podcast solution — from strategy to launch.
Learn more: tim.africa
---
Support Durban Small Business:
If you found value in this conversation, please like, share, and subscribe — it helps us reach more people building meaningful businesses in Durban and beyond.
Follow us on social media:
Instagram and Facebook