Convos

The Lost Art of Connecting by Susan McPherson


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The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships. The book encourages readers to think of networking as a method of creating constellations of meaningful, long-term connections rather than transactional relationships. McPherson provides a framework for building these constellations through three stages: GatherAsk, and Do. She emphasizes the importance of genuine listening and helping others as well as establishing rituals, volunteering, and utilizing digital tools. The book also delves into topics such as cultivating trust, overcoming social anxiety, and navigating cultural differences in the context of networking.

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