Hal Hamilton has a long list of accomplishments and advocacy that brings us to today, where his focus is on the Sustainable Food Lab. The organization's core purpose, he explains, is to "accelerate progress with sustainability in the mainstream." This critical and laudable goal stems from the recognition that "the production of food is an avocation and a love, but it's also a business" and the Sustainable Food Lab takes the business into account every bit as much as the passion, in order to maximize its positive impact.