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This week's podcast, I sat down with Kavya Karnatac aka KK, the face behind KK Create, with 3.5M+ YouTube subscribers and 3M+ Instagram followers. And making his first appearance on a podcast is Varun Pandey, Director at KK Create Pvt. Ltd. and Kavya's fiancé.

We spoke about her content journey: how she started, what shaped her unique style, and how she’s exploring India district by district, telling raw, rooted, and real stories. From cinematic documentaries on YouTube to honest reels on Instagram, KK’s work stands out in a world chasing trends. She opened up about staying authentic, building a brand, and the reality behind going viral.

Watch the full episode now, only on Sunday Sarthak!

Don’t forget to like, share, and subscribe.

Chapters:

0:00 Intro

2:56 Meet KK’s Heartthrob!

3:50 KK Create team breakdown

6:10 How Sarthak knows Kavya

6:49 Kavya’s Journey/Why she chose Geography Niche

12:11 Understanding cultures and borders

20:15 Exploring India and its borders

23:54 India’s North East

30:00 Varun’s role in KK Create

33:20 Kavya and Varun’s Love Story

34:20 Work vs Love Dynamics

40:01 KK Create Short vs Long form strategies

44:30 Issues of India, role of media vs youtubers

46:01 Contrast between two Indias

47:00 KK controversy on Ranveer’s podcast

52:05 India’s positive stories

53:04 Intolerance against truth

56:10 Which creators does Kavya follow?

58:16 Her experience as a woman creator on ground

1:04:10 Local POC’s or guides and their role

1:05:36 Stories or just pieces of content?

1:07:44 How creators help people via stories

1:10:30 Mainstream media vs. content creators

1:13:01 The ONE issue India needs to tackle immediately

1:18:08 Pitching India to a foreigner

1:22:07 Rapid Fire (QnA)

1:27:03 Outro

Help us decide who sits on the other side of the mic :studio_microphone: https://forms.gle/rMANoV1pHCRHGsry5 Drop your suggestions, tell us why they matter, and maybe your favorite creator ends up on a couch with us.

#KKCreate #KavyaKarnatac #SarthakGoswami #FixingNewsPodcast #CreatorJourney #ContentCreatorsIndia #YouTubeIndia #IndianPodcasts #AuthenticStorytelling #CreatorLife #DistrictByDistrict #ViralReels #PodcastIndia #IndianYouTubers

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For Collaborations: [email protected]

Edits: Amit Kumar Chakraborty, Vishal, Shubham Das

Producer: Rishabh Srivastava, Sagar Gupta

Thumbnail: Niranjan Mehta

See you, in the next Episode!

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Video at Youtube: https://www.youtube.com/watch?v=xw87KbhgDOE