Many small teams write off loyalty as expensive or gimmicky. This episode proves otherwise with a short, concrete case: a neighborhood bakery pilot lifted repeat visits by 18% over six weeks by recognizing customer patterns and testing one non‑monetary reward. Lyric opens with that vignette and a one‑sentence data hook to build credibility. Nova translates minimal signals into plain language (what to track, what to ask permission for, when AI should suggest rather than act). Stryker gives scrappy, jargon‑light technical patterns (simple anonymous IDs, short‑lived behavior snapshots, and “if‑this‑then‑suggest” automations) and Pulse walks a 21‑day pilot with explicit staff time (2–4 hours/week per owner), a sub-$500 budget scenario, and a 60–90s listener challenge worksheet. Listeners leave with templates in the episode notes and three immediately runnable plays.