Kristina Cartwright, Stephanie Garey and Alex Moran are joined by retail expert and Power WearHouse CEO Shelagh Stoneham to talk about what happens next now traditional retail loyalty programs are dead. Can you wean consumers off special offers? Why are millennials so cynical? And is that a flying pig or does omnichannel personalization exist? 

Key discussion points include:

What does customer loyalty mean?

How is technology changing the game?

When does the personalization stop?

Step away from the third-party cookie jar

User generated content vs advertising

How could a social loyalty program work?

Let us know what you think in the comments or email [email protected]

Connect with Kristina Cartwright

[Linkedin link]

Connect with Stephanie Garey

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Connect with Alex Morgan

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Connect with Shelagh Stoneham

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Resources mentioned in this episode

Accenture Strategy survey: to affinity and beyond [Link]

Meet the Boss roundtables [Link]

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