The Lucky 13

1. Clarity trumps everything.

2. Know your audience.

3. Know your genre.

4. Communicate the message you want to convey the way you would want to hear it.

5. Sarcasm is a double-edged sword.

6. Mind your grammar and mechanics.

7. Straight talk is a virtue.

8. Go ahead, use cliches, but sparingly.

9. Euphemism is sometimes necessary, but it still flirts with miscommunication.

10. The same is true for jargon.

11. Be bold.

12. Remember COP — Clarity, Organization, and Precision.

13. Read. Listen. Mindfully.

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