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The M-Hero 1 (known as the 917 in the Chinese market) is a luxury, high-performance electric off-roader developed by Dongfeng Motor Corporation. Drawing directly from military engineering, the vehicle is an evolution of the "Mengshi" (Warrior) tactical vehicles used by the Chinese army, rebranded into a "technological assault vehicle" for the civilian market.
The M-Hero is available in two distinct powertrain variants:
Designed to dominate any terrain, the M-Hero features:
The cabin is a blend of extreme luxury and military aesthetics, featuring Nappa leather, wood accents, and a triple-screen dashboard (15.6-inch infotainment, 12.3-inch instrument panel, and 12.3-inch passenger screen). Unique design touches include:
The M-Hero is positioned as a niche, high-end product for consumers seeking exclusivity and maximum off-road capability. Following its initial success in China, the brand has begun its global expansion, recently launching in Switzerland with a starting price of 148,990 Swiss francs.
Performance and PowerExtreme Off-Road CapabilitiesMilitary-Inspired "Tactical" InteriorMarket Positioning
By eMotors Electric RevolutionThe M-Hero 1 (known as the 917 in the Chinese market) is a luxury, high-performance electric off-roader developed by Dongfeng Motor Corporation. Drawing directly from military engineering, the vehicle is an evolution of the "Mengshi" (Warrior) tactical vehicles used by the Chinese army, rebranded into a "technological assault vehicle" for the civilian market.
The M-Hero is available in two distinct powertrain variants:
Designed to dominate any terrain, the M-Hero features:
The cabin is a blend of extreme luxury and military aesthetics, featuring Nappa leather, wood accents, and a triple-screen dashboard (15.6-inch infotainment, 12.3-inch instrument panel, and 12.3-inch passenger screen). Unique design touches include:
The M-Hero is positioned as a niche, high-end product for consumers seeking exclusivity and maximum off-road capability. Following its initial success in China, the brand has begun its global expansion, recently launching in Switzerland with a starting price of 148,990 Swiss francs.
Performance and PowerExtreme Off-Road CapabilitiesMilitary-Inspired "Tactical" InteriorMarket Positioning