On this week’s show Dean Murphy returns to the fold and joins Alan Vickers and Karl Madden as they look at a little of the week’s Apple related news before turning their attention to Apple’s media plans as they plan to spend $1,000,000,000 on original content. 

• New iOS11 ads, even though it’s not out.
• Accuweather under a possible storm cloud.
• No one wants to spend £1,000 on a new iPhone, expect those that do.
• Apple is investing a ‘little’ in future original content.
• and more…

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