A Thriving Indoor Farm Operation

In this episode of The Valley Today, host Janet Michael and cohost Niki Foster from the Front Royal/Warren County Chamber of Commerce talk with chamber member & community advocate Rob Demariano about his growing business Robby Ds Lil Greens, an indoor vertical microgreen farm that has been quietly revolutionizing local food access in Front Royal, Virginia for nearly three years. Operating as a one-man enterprise, Rob has managed to expand his delivery footprint from Front Royal to encompass the region between Martinsburg and Luray, reaching as far east as The Plains. Remarkably, he's even scheduling meetings with Northern Virginia restaurants to further extend his reach.

Unlike traditional outdoor farming, Rob's indoor operation allows him to control every environmental variable year-round. "I can dial in weather, humidity, everything," he explains, noting that while he admittedly has "a bit of a brown thumb" when it comes to outdoor gardening, the controlled indoor environment lets him perfect his growing methods and lock them in consistently.

Understanding the Microgreen Advantage

For those unfamiliar with microgreens, Rob offers a clear distinction from their better-known cousin, the sprout. While sprouts consist simply of seeds with small stems emerging—think mung beans—microgreens advance to the leafing stage, similar to seedlings. This developmental sweet spot delivers maximum flavor intensity and nutritional density. "The sweets are sweeter. The radishes have more bite," Rob notes, adding that microgreens are legitimately certified superfoods with significantly higher nutrition levels than their full-grown counterparts.

Innovative Product Development

Beyond fresh microgreens, Rob has channeled his inner "mad scientist" to create an impressive array of value-added products. His freeze-dried broccoli microgreen mango drink cleverly disguises the superfood within a bright yellow beverage that looks and tastes like ordinary mango juice. After depleting his first production run from fall through early March, he's preparing another batch for late March.

Meanwhile, his collaboration with Wuuds Coffee—a Smithsonian-recommended, bird-friendly coffee roaster—and Hawksbill Mountain Mushroom has yielded a microgreen and mushroom coffee blend. The pre-ground mixture requires no additional preparation, brewing just like regular coffee without any grittiness. Customers can purchase it locally or order online with free Friday delivery throughout the Winchester and Front Royal areas.

Rob's partnerships extend into the dessert realm as well. Working with Uncle Beehive in Winchester, he developed a Genovese basil ice cream using their lemon cream base. After a successful soft launch late last year, he's now dedicating two full growing racks exclusively to basil production to meet demand. The ice cream will soon appear permanently on the menu at an unnamed Winchester restaurant.

Most recently, Rob partnered with Bethlehem Farms to create microgreen-topped wood-fired personal pan pizzas. Priced at just $14, these pizzas feature top-quality ingredients and sold out almost immediately upon their launch last week.

The Farm to Fam Initiative

However, Rob's most ambitious project represents the culmination of his original business vision. Launching March 28th, the "Farm to Fam" program partners with the Hike Kidz Foundation, a local 501(c)(3) organization, to address food insecurity while supporting small-scale farmers.

"I have so many partners that I've gotten through the years," Rob explains. "I said, why aren't we putting together a CSA-style box utilizing all local farmers and producers and look to those in our community who are suffering from food insecurity?"

The program will initially deliver 50 boxes to 50 Warren County families experiencing food insecurity, providing them with premium local products including fresh superfoods, milk, eggs, and meats. Funded through a recently approved grant and private donations, the initiative aims to grow from monthly or biweekly deliveries to weekly distribution.

Importantly, the program serves a dual purpose. By paying small-scale farms for their products through grant funding, Farm to Fam creates stable income streams that help these operations grow. Rob envisions families eventually participating through volunteering with box packing and even farming activities, creating a sustainable ecosystem that benefits both food-insecure families and local agricultural businesses.

A Community Leader

Rob's commitment extends beyond his business ventures. He serves on multiple boards including the Front Royal Warren County Chamber of Commerce, Downtown Front Royal, Hike Kidz Foundation, and Front Royal Soccer Association. Niki emphasizes his community involvement: "He is one of those people who you heard him talk about all the business stuff that he is doing. He also gives of his time for organizations and the folks in the community as well."

Connecting with the Community

Customers can order from Robby Ds Lil Greens through robbydslilgreens.com, with free Friday deliveries for local orders. The business also maintains active Facebook and Instagram presences. For those interested in volunteering with the Farm to Fam project, information is available through the Hike Kidz Foundation website at hikekidzfoundation.org.

As Rob continues experimenting with new products and expanding his community impact, his story illustrates how innovative agriculture can address both nutritional needs and food system sustainability simultaneously. With each new partnership and product launch, this one-man operation proves that thinking creatively about local food systems can yield benefits far beyond the farm itself.