Sessions: The Event Marketing Podcast

The Magic Behind Google Cloud’s Speaker Training and Readiness Approach with Mark Ferrone and Allison Pearce


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What is the experience you are creating for your speakers from story development to the moment they step on stage?

The event content and speaker training teams at Google Cloud put deep intention, precision, and touch of magic into their speaker training process to enable speakers to shine and deliver the highest quality content to the audience.

A speaker's stage presence and content delivery is directly correlated with how they feel and are showing up in the final moments before stepping on stage. Mark Ferrone, Head of Event Content at Google shares, “some people aren’t spending time on the last mile - the final 5 minutes before a speaker steps out on stage”. 

In this speaker training series, Mark and Allison will dive into their approach on: 

  • Collaborating with speakers on story development 
  • Coaching stage presence and body language 
  • Developing concise, memorable moments from speakers 
  • Putting each speaker in best frame of mind during the last mile 

Featuring: 

  • Mark Ferrone, Head of Event Content, Google Cloud
  • Allison Pearce, Lead Speaker Trainer, Pearce Studios 

This episode was brought to you by Sessionboard, the next generation speaker and content management platform. Learn more today.

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Sessions: The Event Marketing PodcastBy Sessionboard