In this week's The Big Idea podcast, Grant Perry and Brian York speak with Kevin Rogers, author of the Amazon best-selling book The 60-Second Sales Hook. After working as a copywriter for over a decade, Kevin discovered that great copywriters have trouble finding great clients and that business owners, who desperately need better copy, struggle to connect with great copywriters. Kevin solved this problem by creating CopyChief.com - a place where business owners and copywriters can get expert feedback on their copy, exclusive marketing and freelancer training, and opportunities to connect with true professionals. Today's episode focuses on the importance of copywriting and how good copy is the magic bullet to effective and successful marketing, and Kevin generously shares his insights and wisdom on how marketers can up their copy game. If you want to take your writing craft to the next level and improve your copy skills, tune into today's The Big Idea podcast.