Eliza Blank is the Founder & CEO at The Sill, a digitally native direct-to-consumer houseplant brand on a mission to modernize the garden center experience. The Sill has 9 retail stores in the United States and recently opened stores in Boston, Chicago, and Park Slope in Brooklyn.

Prior to launching The Sill, Eliza served as a Brand Strategist at Wolff Olins, one of the leading brand agencies in the world, as well as a Brand Manager at Living Proof. 

In this episode, Eliza shares how she grew up surrounded by plants and how moving to the concrete jungle of NYC changed all that. She discusses how her business changed from Eliza packing up plants to deliver within her neighborhood to a full e-commerce operation that ships across the United States. 

Check out this episode to hear more about:

• How you can become a product expert
• The importance of adapting both your physical and digital spaces to be accessible channels to your customers.
• Why understanding your customer on a deep, personal level is a game changer for your business

Use code StartupRenegades10 for 10% your purchases at The Sill

Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com