You can't close a deal in sales or in life if there is conflict or disagreement. If there are two people in a conversation and one is in agreement there can be no conflict.

This episode discusses how to build your "agreement muscle" or your "agreement reflex". It will allow you to bond with your prospect and move to a successful close.

This principle is a game changer and separate the amateur sales people from the Sizzling Superstar professionals.

(0:00) Introduction to the agreement principle in the sales process

(1:08) Understanding and agreeing with the customer's perspective

(2:39) Developing an automatic reflexive response of agreement

(5:12) Responding to common objections using the agreement principle

(7:27) Addressing the common objection of high price

(9:36) Role play: Dealing with objections about price

(13:06) Understanding the real issue behind price objections

(15:07) The emotional aspect of sales and the benefits of agreement

(15:59) Sponsor: Mick Holly's Tenex coaching course

(16:49) Closing remarks, review request, and invitation for audience engagement