02.14.2018 - By Au Gres-Sims School District
Trish Rubin (http://www.trishrubin.com), owner of Trish Rubin LTD, and co-author of BrandED: Tell your story, build relationships, and empower learning, joins today's Podcast as a special guest to discuss why "Brand" matters to schools and communities, and what brand IS and what brand IS not. Discussion centers on identifiable processes of branding typical schools and organizations into remarkably atypical entities. A "+1" model of capacity building reflects the purposeful importance of linking transparent communication and storytelling with new ideas and engaging actions that build stronger relationships.