In the conversational economy we live in today, consumers want brands to consistently deliver richer, more intuitive, personalised experiences across channels, and they want this anytime, anywhere. This is where Conversational AI-enabled solutions like intelligent bots or digital assistants can make a huge difference. Beerud Sheth, CEO of Gupshup, talks to us about the evolving role of conversational AI in customer engagement, and how it’s magically helping brands deliver a truly seamless, personalised, omnichannel experience for every consumer.

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