Welcome to Episode 5 of the Know What You Own Podcast.

On today’s episode, we explore the corporate history behind The Walt Disney Company, how it created some of the most iconic brands and franchises in entertainment, and the business case for its vast intellectual property.

Episode Resources

Levy, L. (2016). To Pixar and beyond: My unlikely journey with Steve Jobs to make entertainment history. Houghton Mifflin Harcourt.

Iger, R. (2019). The ride of a lifetime: Lessons learned from 15 years as CEO of the Walt Disney Company. Random House.