In this episode of "The App Designer" we talk with Sven Neitzel the CEO of Looc.io, a vision test app that will help you take care of your eyes with vision tests that you can do at home. Sven tells us about his journey from a graphic designer throughout UX design up to becoming a CEO of a tech company. We learn why it's important to stay flexible and always learn new skills to be a good designer. 

We learn about the design challenges they faced during the development of their app. We also talk about the importance of typography, one of the most under- and over- rated things in design.

Sven tells us about the magic of iterations in digital design and when is the right time to focus on the details. At the end we learn Sven's thoughts on the direction design is headed in the coming years.