In this episode, Caroline discusses the keys to storytelling in your content marketing strategy.

Contently - Joe Lazauskas

https://contently.com/2018/01/05/4-elements-great-storytelling/

Stories make us remember

Neurons that fire at the same time

Content marketing works because our brains are programmed for stories.

1. Relatability

2. Novelty

3. Fluency

4. Tension

Bring someone in through relatability