We are LOADED with information on this episode, and it's all about Lead Magnets! But what the heck is a lead magnet, and why do you need one? Communicating with your target audience is key in building a business, and the lead magnet is a powerful tool to build that audience and customer base. Tune in as our lead magnet expert, Chick Robyn Graham, dishes on what a lead magnet is, how to create one, how to get it to your market, and so much more!