Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode, we're exploring strategies Disney uses to entice their customers to buy more.

Upselling is a powerful strategy for your small business too, whether you are a service- or product- based business.

Listen now and discover:

• Different promotional strategies Disney uses to entice upsells and cross sells
• How customer mentality and spending habits influence Disney's offers and options for each type of customer
• Why some customers opt for pre-paid packages, such as Disney's dining option, and why others choose to save money by opting out of these options
• The importance of testing your upsells for planning purposes

Your small business takeaways:

• A variety of ways you can encourage more sales, whether you're a product- or service-based business owner
• How a customer journey map can help you decide what to sell, when, and to whom
• Create a variety of similar products at various price points to encourage your customer to buy more to reach a promotion or free shipping
• Why you should plot how to cross sell to your customers based on where they are and what they need