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The Magic Word on Cyber Monday is "Unsubscribe"
Maybe it's too easy to send somebody an email. And maybe when you do, you're actually doing more harm than good.
I was hiding in the basement on Cyber Monday because I was inundated with emails from hundreds of companies, many of which I hadn't heard from in years.
I wasn't alone - people were getting multiple emails in the same day from the same brand, which is ridiculous. Yes, it may be true that Cyber Monday sales were up 8% over last year, but a lot people had to piss off a lot of other people to make this happen.
Instead of clicking a button to send an email, companies need to look at email value over the long term. Just because you made your Cyber Monday sales doesn't mean this strategy is going to pay off in the long run because it will likely cause ill will and unsubscribes.
You have to be thoughtful about what you're doing and what you're sending to your subscribers.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Vanessa Sain-Dieguez (http://twitter.com/vsdieguez), who is in charge of social strategy for Hilton and was the brains behind the Hilton Suggest program which I talk about all the time. It's a great example of Youtility. Follow Vanessa in social media for more great ideas like this one.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
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By Jay Baer
4.9
99 ratings
Maybe it's too easy to send somebody an email. And maybe when you do, you're actually doing more harm than good.
I was hiding in the basement on Cyber Monday because I was inundated with emails from hundreds of companies, many of which I hadn't heard from in years.
I wasn't alone - people were getting multiple emails in the same day from the same brand, which is ridiculous. Yes, it may be true that Cyber Monday sales were up 8% over last year, but a lot people had to piss off a lot of other people to make this happen.
Instead of clicking a button to send an email, companies need to look at email value over the long term. Just because you made your Cyber Monday sales doesn't mean this strategy is going to pay off in the long run because it will likely cause ill will and unsubscribes.
You have to be thoughtful about what you're doing and what you're sending to your subscribers.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Vanessa Sain-Dieguez (http://twitter.com/vsdieguez), who is in charge of social strategy for Hilton and was the brains behind the Hilton Suggest program which I talk about all the time. It's a great example of Youtility. Follow Vanessa in social media for more great ideas like this one.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.