Why does every major Indian company from Zomato to Firstcry love this one "magical" figure? We dive deep into the world of corporate accounting to uncover the secret metric that helps India Inc. define its own success. We break down the massive difference between a company's adjusted profit margin and its actual profit, showing you exactly how these tech giants want you to perceive their financial health. If you want to know what's really happening on the balance sheet, tune in.