The SaaS SEO Show

The main pillars of Hubspot’s SEO strategy with Bianca Anderson, SEO Strategist at HubSpot #84

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In this episode of The SaaS SEO Show, we’ve interviewed Bianca Anderson, SEO Strategist at HubSpot and discussed the main pillars of Hubspot’s SEO strategy, E-E-A-T and more..


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Timestamps:

  • (00:00) - Intro
  • (02:07) - Who is Bianca Anderson?
  • (02:52) - Bianca’s background.
  • (05:25) - Is there a future for SEO?
  • (07:44) - What is Hubspot?
  • (09:40) - Is Hubspot’s inbound marketing playbook still effective?
  • (11:27) - The main pillars of Hubspot’s EN blog SEO strategy.
  • (15:30) - How is Hubspot preparing for upcoming changes in search?
  • (20:00) - Thoughts on search perspectives and E-E-A-T.
  • (21:58) - Maintaining Hubspot’s content inventory.
  • (27:04) - The ‘Heavy Hitter’ process for optimizing blog posts.
  • (29:28) - How to analyze Google’s Algorithm updates?
  • (33:46) - Thoughts on Google SGE.
  • (37:10) - Best use cases of Generative AI.
  • (41:08) - Bianca’s thoughts on SaaS SEO.
  • (43:45) - Learn more about Bianca and Hubspot and get in touch.
  • (44:52) - Outro

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    Useful Links:


    Website: https://www.hubspot.com/

    Bianca on LinkedIn: https://www.linkedin.com/in/bianca-anderson/


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    Stay Tuned:


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    ► LinkedIn: https://bit.ly/2BZJmhb

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