https://www.youtube.com/watch?v=mvim3z5_qZo&feature=youtu.be

Food for thought when selecting the ideal person to target for your business.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

The main thing to remember when choosing an ideal customer.

Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I was thinking about what to talk about today and as I was kind of sifting through some of books that I have. I was reminded of a conversation I had a couple days ago with a friend and a pot and you know, somebody who really needed help with some strategy.

Both him and his wife, I had sat down with them on their family business and we're looking at it. The idea was to find out who their ideal client was, who their ideal customer was. And there's a whole bunch of different ways you can go about looking at this, but there's one main thing that you got to keep in mind.

I'll get into that in a second.

First, I want to recommend, these are two great books that I just happen to they run different parts of my shelf, but they're both screaming my name is I was I was looking around for something to talk about.

One of them is Customer Centricity. by Peter Fader, this is a really quick little read, and very well written. Very nice quick ideas in here, they kind of get to the point it's one I've gone back to over and over again, just because he words things so well.

It talks about customer centricity and how this plays into it. He says customer centricity is a strategy is a strategy to fundamentally align a customer's products and services with the wants and needs of its most valuable customers.

That strategy has a name more profits for the long term.

In most cases, if you're dealing with business, that is a main thing that you're looking into is more profits for the long term.

Now, if you step back away from that, how do you achieve those, you achieve those by finding your most valuable customers?

That is very key to finding the ideal customer is finding the most valuable ones. That's a big part of it. But this also plays back into the entire the entire direction of your company, which is why i a lot of times, early on, I started working a lot with marketing, and I'd come in as a marketing consultant.

But most of these marketing conversations came back to a bigger question, which is, where's your company going?

What's the point of it all?

What do you try to achieve?

Because you could market anything?

But the real question is, who are you marketing too?

When, why and how is that going to affect you, as the owner of the company or as the CEO or what have you.

So here's another book. This is, The Ultimate Marketing Plan by Dan Kennedy. Really good book a little bit thicker.

This one is, it's almost like a textbook, it's one I've gone back to over and over again. Because the way he organizes his books aren't exactly like a textbook, it's not easy to find everything you need.

But once I've gone through, and I've highlighted the thing a few times, it becomes a lot more easier to find what I want. here's here's something that Well, I'll tell you a joke that he has about, about targeting, because it really is what you're looking for as a target market and your business.