Dive deep with Jeff and Caleb in this engaging episode of "The Maker & The Mix" as we dissect and redefine the terms that often cloud the narrative in our niche concrete industry.

Beginning with the essence of Omega and Ovation, we reestablish these products not merely as sealers, but as "Clear, Extremely Hard Micro-Coatings," drawing a clear line in the sand against the backdrop of commonplace "Thick Plastic Films." We agree, in chorus with many industry experts, about the unappealing aesthetic these films often introduce.

Venturing further into the realm of craft concrete expectations, we address the ever-contentious topic of stains. Who's vying for them? Who's avoiding them? In a market where Carrera marble—a notoriously stain-prone surface—has some market share, and is seen by some as desirable for that reason, what's the real conversation about stains?

Join us as we navigate this intricate terrain, distinguishing between the cherished patina and the unwelcome dirty, adding layers to our understanding of the art, and the industry, of craft concrete.

Remember, it's not just about crafting concrete, it's about understanding its language and lore. Engage in the discourse, challenge the norms, and enrich your artisan journey with us on "The Maker & The Mix".

*For more insights, courses, and transformative journeys into the world of craft concrete, explore our courses below!

- The Ultimate Craft Concrete Training Course: December 4-8, 2023

- 2 Day GFRC Mastery Course: November 9-10, 2023