Makeup primers are one of the most frustrating products to work with so most people skip this step entirely. Kendra Richards, celebrity makeup artist and founder of Heir Atelier, addresses this issue and talks about her creating her brand, a revolutionary line of makeup primers that simply work. She joins Hello Beauty and explains how a great makeup primer should be lightweight, smooth, and hydrating while improving makeup. In this episode, we are told and are inspired by her obvious talent but also a resilient and professional character that makes her a go-to for A-list clients/ celebrities for decades.

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