Summary of the Episode:

Kim joins us today to discuss her extensive background in the beauty industry, from her early days at Saks Fifth Avenue to the manufacturing floor to creating Galla Beauty, while sharing insights into successful celebrity brands.

She shares the importance of knowing your customers, what we can learn and apply from celebrity brands, effective product launches, the potential of TikTok Shop for brands, and how she’s applying all she’s learned to her and Victoria Jackson’s brand, No Makeup Makeup.

Actionable tips you'll walk away with:

Kim Wileman's Bio:

As the Founder of Galla Beauty and No Makeup Makeup, Kim Wileman has left an indelible mark in the beauty industry. With a visionary spirit and a knack for innovation, she has played a pivotal role in shaping the industry's narrative.

At the heart of Kim's success is her ability to forge meaningful connections and cultivate partnerships.

From manufacturing to distribution, her extensive network of trusted allies paves the way for brands to expand their reach and impact.

The Galla Beauty portfolio reads like a who's who of beauty royalty, focusing on collaborations with industry giants such as Farmacy, Guthy Renker, DIBS BEAUTY, and JLO BEAUTY.

Through strategic collaboration and unwavering dedication, Kim continues to redefine the standards of success in the ever-evolving world of beauty.

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01:16 Kim's journey in the beauty industry

02:29 The importance of learning customer service early on

04:35 Getting to know your customer firsthand

05:54 Kim's career path of working in every vertical of the beauty industry

11:07 Her biggest learning experience from her past jobs

13:44 What made her transition to self-employment

14:34 How she’s launching No Makeup Makeup based on past experiences

18:49 Advantages of launching with only one product

21:50 Best limited product drops she’s seen in the beauty industry

23:24 How to best launch a new product

25:30 How celebrities influence the beauty industry

25:51 Example: Selena Gomez and Rare Beauty

29:03 Another Example: Beyonce and Cécred

29:46 What consumers need to see and know about before purchasing

30:15 TikTok's impact on shopping

32:44 Everyone makes purchasing decisions differently

35:02 What to think about before taking a brand global

38:26 What small business owners can learn from celebrity brands

42:31 How she’s marketing No Makeup Makeup based on her years of experience

45:10 Her best piece of marketing advice for new business owners

Connect with Kim, Galla Beauty, and No Makeup Makeup:

For more resources and to further connect with Lindsay or Behind the Label:

Additional resources we mentioned:

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