Many foreign startups have tried to enter China, most have failed, yet a minority have flourished. Airbnb is one of the few living the China Dream, as after only 4 years it is winning the China home-sharing market.

In this episode, we invited Sean Pan, Head of China Operations at Airbnb, who has overlooked Airbnb’s transformation in their strategy, management system and branding since 2015, when Airbnb only had 6 people in the China team. As he mentioned, one obstacle confronted by many foreign companies who want to localize in China is the communication problem between the global and China team. How does Airbnb put efforts into that and build up the trust internally? Find the answer in this episode!