This week we catch up with the CEO of Wine Australia, Dr Martin Cole.

As one of Australia’s 15 Rural Research and Development Corporations (RDCs) – Wine Australia has been charging ahead with exciting agritech innovations to ensure Australia’s viticulture industry continues to thrive, off the back of a challenging period during the COVID-19 pandemic. 

Martin is optimistic about the future and believes innovation is key.  Here our AgriFutures growAG contributor Megan Woodward speaks with Martin about Wine Australia's innovation and R&D approach to exciting possibilities like low and no alcohol products.

Wine Australia has been working with growAG to take industry solutions to the next level. As Martin explains growAG has been a fantastic connector and accelerator for innovation within the industry.

We hope you enjoy their conversation. And if you’d like to learn more about Wine Australia's innovative work, visit growAG.com and take a look at Wine Australia’s profile.