Adam Katz, CEO of Sightly, joins the show to talk about

• Adam's journey from IC to becoming the CEO at Sightly and leading from the front
• The evolution of the marketing tech category and generating an authentic brand voice in the era of AI.
• How Kobe Bryant inspired Sightly's Brand Mentality vision and narrative.
• Caitlin Clark and the future of the WNBA brand and women's sports.
• Defining your brand through what you say AND what you do.