We live in a world where everyone is creating content, chasing trends, and trying to “hack” the algorithm yet very few truly understand why some stories break through and others disappear.

In this episode of The Masoom Minawala Show, I sit down with Brendan Kane — strategist, entrepreneur, and founder of Hook Point — for a powerful deep dive into the science of virality, storytelling, and sustainable growth on social media.

From his five-step framework for creating viral content to the psychology behind why audiences stay, Brendan breaks down what actually works in today’s crowded digital world.

We talk about:

* Why trends are a trap

* The power of choosing a format (instead of chasing ideas)

* The real role of hooks — and why most people use them wrong

* Why one viral video isn’t success

* How to analyze content like a strategist

* The difference between frequency and consistency

* Why polished content can sometimes fail

* How to build a business behind the attention

If you’ve ever felt frustrated with your content performance, this episode will shift how you think about social media

forever.

This isn’t about hacking the algorithm. It’s about mastering storytelling.

This episode is for you if you are:

* A creator struggling to grow

* An entrepreneur building a personal brand

* A business owner wanting content that converts

* Feeling frustrated with trends that don’t last

* Ready to build something sustainable — not just viral

If this resonates, like, subscribe, and share with someone building their brand.

TIMESTAMPS

Social Media:

My Instagram:  https://www.instagram.com/masoomminawala/

My LinkedIn: https://www.linkedin.com/in/masoommin...

About Me:

A global influencer and entrepreneur, who aims at bringing Indian fashion on a global platform and popularity.

I work with my team around the clock to curate content on fashion, lifestyle, women empowerment, and inspiring personal stories.

Using my platform of 1 million followers now, I also work towards popularizing and supporting Indian designers, globally.

As a supporter and believer in women and their entrepreneurial skills, I have now founded Empowher too.

The initiative helps inspire guide, and uplift women who want to grow or kick-start their journey in the competitive world of business