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What makes an API truly AI-ready?
Cody Holden is the Senior Product Manager for MCP and the Integrations Platform at HubSpot, where he’s been leading a major overhaul of HubSpot’s API architecture and building their MCP client for agentic use from the ground up. Before HubSpot, Cody worked across journalism, technical writing, and product leadership, giving him a rare, multidisciplinary perspective on communication, developer experience, and platform design.
Cody joins Stefan Avram for a deep dive into the next generation of APIs, integrations, and AI protocols, and how companies can prepare for an agentic future.
Here’s what you’ll learn:
From Writing to Product Leadership
Cody shares how starting his career in journalism and technical writing shaped his approach to product management, communication, and developer empathy.
Inside HubSpot’s API Evolution
We break down how HubSpot modernized its APIs, what it means to build “AI-ready” systems, and the governance challenges that come with operating at HubSpot’s scale.
MCP: Hype vs. Reality
Some claim MCP will replace APIs. Others say it’s just another tool. Cody explains where MCP actually fits in the integration landscape and what unique problems it solves.
Becoming a Better Product Manager
Cody explains what separates great technical PMs from the rest, how the role is changing in the AI era, and the key habits he’s developed across his career.
Looking Ahead
From agentic workflows to new API paradigms, we discuss where the ecosystem is headed over the next decade and what platforms will need to embrace to stay relevant.
If you’re building APIs, managing integrations, or navigating the intersection of AI and developer platforms, this episode is for you.
Jump into the comments:
- What does “AI-ready” mean in your organization?
- Will MCP become part of every integration strategy?
Visit The Good Thing on YouTube (WunderGraph - Stefan & Jens) to watch our episodes!
Watch this episode here: The Man Behind HubSpot's AI Integrations & MCP | Cody Holden
Visit us at wundergraph.com
By WunderGraphWhat makes an API truly AI-ready?
Cody Holden is the Senior Product Manager for MCP and the Integrations Platform at HubSpot, where he’s been leading a major overhaul of HubSpot’s API architecture and building their MCP client for agentic use from the ground up. Before HubSpot, Cody worked across journalism, technical writing, and product leadership, giving him a rare, multidisciplinary perspective on communication, developer experience, and platform design.
Cody joins Stefan Avram for a deep dive into the next generation of APIs, integrations, and AI protocols, and how companies can prepare for an agentic future.
Here’s what you’ll learn:
From Writing to Product Leadership
Cody shares how starting his career in journalism and technical writing shaped his approach to product management, communication, and developer empathy.
Inside HubSpot’s API Evolution
We break down how HubSpot modernized its APIs, what it means to build “AI-ready” systems, and the governance challenges that come with operating at HubSpot’s scale.
MCP: Hype vs. Reality
Some claim MCP will replace APIs. Others say it’s just another tool. Cody explains where MCP actually fits in the integration landscape and what unique problems it solves.
Becoming a Better Product Manager
Cody explains what separates great technical PMs from the rest, how the role is changing in the AI era, and the key habits he’s developed across his career.
Looking Ahead
From agentic workflows to new API paradigms, we discuss where the ecosystem is headed over the next decade and what platforms will need to embrace to stay relevant.
If you’re building APIs, managing integrations, or navigating the intersection of AI and developer platforms, this episode is for you.
Jump into the comments:
- What does “AI-ready” mean in your organization?
- Will MCP become part of every integration strategy?
Visit The Good Thing on YouTube (WunderGraph - Stefan & Jens) to watch our episodes!
Watch this episode here: The Man Behind HubSpot's AI Integrations & MCP | Cody Holden
Visit us at wundergraph.com